본 교과목은 패션산업분야의 창업을 위한 세부적인 내용을 학습하고 실습함으로써 실질적인 창업으로 연결 될 수 있도록 한다.
교과목해설(영문)
This course presents business start-up as they relate to the field of fashion. Topics will include current practices in ascertaining consumer wants, conceiving of, producing, promoting, and moving new fashion goods and services to consumers. Students will identify fashion marketing strategies and apply fashion marketing research techniques to industry specific assignments and projects. The course will practice all of the components of an integrated marketing plan that bring fashion brands to life.
